Music is for Human Performance

bring music to life ®

It’s our motto and our trademark.

Some news from the Broadway scene that has disrupted my day:

http://www.nytimes.com/2010/07/11/opinion/11woodiel.html?_r=1

Here at Gvox, we have all worked as professional musicians and understand the need for live performance. Our products, Encore, MusicTime Deluxe and MasterTracks pro are software that help musicians create great music for musicians to play. Not keep them from playing.

Over the past few years, due to customer demand and industry standard, we added a VSTi host to Encore so our customers could use sample libraries. There were many discussions among our staff and customers about adding a sample library to Encore, but we could not agree on which library to use and I was uncomfortable with the ramifications.

Music is part of the human psyche, we sing before we can talk, we perform to connect to others in a way that is intangible, yet remembered. To take the human out of music, is to take the music out of music.

let’s bring music to life with live musicians.

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One Response to Music is for Human Performance

  1. Mario says:

    I am agree with Hotch.
    Programs like Encore, MusicTime Deluxe or MasterTracks Pro should help us musicians to translate an idea into music. They should not undertake our part to play music.
    If I play a Live-Performance Master Tracks Pro will help me to play parts of the orchestra. That is not reprehensible because the music is originated in my head.
    I do not see these programs as a replacement of a musician but rather as an instrument.

    Regards,
    Mario

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